Frankfurt AI Forum

March 31, 2025 - April 01, 2025

DESCRIPTION

WAN-IFRA, in collaboration with its new community ‘AI in Media,’ is launching a fresh addition to its global AI forum series: the Frankfurt AI Forum. This event is dedicated to exploring artificial intelligence's impact on the media industry, with a particular focus on the DACH region (Germany, Austria, and Switzerland) and other German-speaking areas, such as Luxembourg. However, media professionals from around the world are more than welcome to participate.

The forum will take place at the FAZ Tower, the headquarters of Frankfurter Allgemeine Zeitung, in Frankfurt’s Europaviertel district. With the guidance of WAN-IFRA’s AI expert Ezra Eeman, the event will feature discussions in both German and English, with dedicated roundtables in German and translation services available for non-German speakers.

What to Expect at the Frankfurt AI Forum

The event will dive into AI’s transformative role in content creation, distribution, audience engagement, and newsroom operations. Attendees will have the chance to engage in thought-provoking discussions and gain insights from pioneering AI-driven projects. A key highlight will be the unveiling of initial findings and prototypes from the Newsroom AI Catalyst program, a collaboration between WAN-IFRA and OpenAI. By the end of March, 32 prototypes from European publishers will have been developed, offering a wealth of firsthand experience in the rapidly evolving AI landscape.

Key Topics on the Agenda

• AI investments in media: Where are media companies directing their resources?
• Building AI expertise: How can media organizations develop the right skills and prepare their teams?
• AI’s impact on journalism: How is artificial intelligence reshaping newsrooms and editorial workflows?
• The human factor in AI-driven media: What role does human oversight play in an algorithmic world?
• Implementing AI beyond technology: What organizational and strategic changes are necessary for successful AI adoption?
• The evolution of search engines with AI: What do Large Language Models (LLMs) mean for traditional search engines, and how will they reshape the media landscape?
• Media-publisher relationships in an AI-driven world: How will the relationship between technology companies and publishers evolve?
• Trust in journalism and AI: How does AI influence public confidence in journalistic work?

The Frankfurt AI Forum promises to be a dynamic and insightful event for media professionals looking to navigate and leverage AI in an ever-changing industry.

Tickets here